CRICKETS TO CULT STATUS: 4 WEEKS TO BUILD YOUR COMMUNITY

Our signature offering designed to fast-track your community growth for service-providers and take your offering from a “nice to have” to an absolute essential.

If You Don’t Care About Your Customers, They Won’t Care About You!

Consumers are smarter and more apprehensive than ever - ads don’t convert the way they used to, paid influencer marketing is hit and miss and “going viral” isn’t the golden ticket to consistently selling out. This 4 week course will help you build a brand that people trust, recommend to friends and stay loyal to for years to come.

MAKE YOUR FOLLOWER COUNT, ACTUALLY COUNT!

MAKE YOUR FOLLOWER COUNT, ACTUALLY COUNT!

Why Focus on Community Building?

76.6% of consumers wish their favourite brands had a community. People are craving connection more than ever - the transactional approach of purchasing products has started to feel empty.

73.6% of consumers are more likely to purchase more frequently because of an online brand community. Once you build a solid community, selling should begin to feel effortless - your dream customers are always ready to purchase.

Your brand will thrive as soon as you create the opportunity for a community-powered feedback loop! 97.3% of consumers are motivated to be loyal and purchase more frequently when a brand listens to their opinions and feedback.

Your community will essentially become a free always-on marketing campaign. 68.0% of consumers are likely to create videos about brands because they belong to a community

When people feel emotionally understood by a brand - they stay loyal to it, the same as a friendship or relationship. 74.0% of consumers feel brands fall short of providing personalized experiences meaning there is a gap in the market right now.

  • Connect With Your Dream Clients

    Dive deep into the heart of your brand to uncover and connect with your ideal audience. No more guessing games — discover who they are, what they crave, and how to make an emotional connection strong enough to pull them into your orbit.

  • Transform Comment Sections From Crickets to Conversations

    There’s no point running ads if they aren’t going to convert to sales. We will help cut through the saturated world of social media with a time-effective content strategy that turns heads and sparks conversations. From captivating content to engagement tactics, lets tailor your online presence to keep your community coming back for more.

  • Uncover Offline Touchpoints

    Good brands are always THE place to gather and people are craving in-person connection now more than ever. We’ll arm you with event concepts you can be confident will leave a mark and keep your community eager for more. We tailor our approach to provide both low-cost and high-ticket options for you to explore depending on what you’re able to invest.

  • We Build Confident Collaborations

    Navigate the world of partnerships with ease. and confidence to tap into brand-aligned communities and speed up your personal brang growth. From how to land podcast opportunities to how to co-create offers with brands and other service providers - this is your ticket to making connections and driving mutual growth.

  • Lock In An Accountability Buddy

    Th’roughout the course, Daisy will be your accountability partner - ensuring you’re implementing effectively, committing to your community and growing your brand with ease. At the end of the four weeks, you’ll have a community that not only engages but converts to sales - you’ll see your follower count become much more than just a number.

CRICKETS TO CULT STATUS: 4 WEEKS TO BUILD YOUR COMMUNITY

Our signature done-with-you community course is crafted to address these challenges by transforming your brand’s approach to engagement and connection. We guide you through the intricacies of building a loyal customer base from your followers, helping you track down your true fans and turn those half-hearted ‘likes’ into sales.

LIMITED SPOTS FOR 1:1 COURSE

LIMITED SPOTS FOR 1:1 COURSE

Includes…

Weekly Live Workshop

A 1.5 hour workshop every Wednesday for four weeks. 1 hour dedicated to learning and 30 minutes available for Q&As to personalise the experience to your specific business needs.

Audience Analysis

A deep dive into who your current (or future) audience are. From where they like to gather in real life to the other brands they engage with online - we provide a clear picture of your soon-to-be brand BFFs so you connect meaningfully. We know you may think you already know who your target market is but keep an open mind and prepare to be surprised.

Online Community

How to create a social plan so that future friends find you quickly and easily amongst the everchanging algorithms. Unlike other social strategies, we focus on the kind of content that sparks conversation - not just virality.

Offline Community

We know there is a collective craving for face-to-face experiences in a customer landscape that has become intensely digital. This is where we’ll equip you with the tools to host events that give your following a physical place to gather and connect deeper - whatever your budget.

Co-building Communities

From brand partnerships to influencer collaborations, the final step of the strategy focuses on how to leverage already established communities to fast-track your growth. We guide you through every process from landing podcast opportunities, connecting with value-aligned brands and tried-and-tested tactics to team up with other service providers.

Do You Sign Up To Courses and Then Forget to Actually Implement?

Because, we’ve been there too…!

This is exactly why, when you pay in full, we offer 2 x 30 minute 1:1 calls once you’ve completed the course, ensuring you are confident and clear on how to execute for the best possible results.

We’re here to to help you build a buzzing community for your brand that eventually will flow and evolve on its own once your formula is in place.

PAY IN FULL

$1,225

  • ✽ How to create customer profiles so that you know your audience inside-out

    ✽ How to analyse target customer online activity and algorithms

    ✽ How to analyse target customer offline activity

  • You’ll learn how to navigate the algorithm and get in front of your target community via:

    ✽ Custom content columns

    ✽ Stackable content hacks that are easy to stay consistent with

    ✽ Understanding of what content sparks community engagement

  • Hosting Events 101. You’ll learn how to bring your brand to life through:

    ✽ Emotive event concepting + ‘ Core Feeling’ identification

    ✽ Considered run of shows

    ✽ Cost effective custom styling hacks

    ✽ “Free to Run” Community Events

  • You’ll learn how to leverage established communities to fast-track your own via:

    ✽ Clarity on partnership ideation - how to go beyond the ‘giveaway’ concept

    ✽ Guide to identifying value-aligned creators and brands to partner with

    ✽ Outreach templates

    ✽ Partnership contract templates

  • ✽ 2 x 30 minute 1:1 support calls for use post-course

  • ✽ Lifelong access to Sweep’s closed community - a place to network with other business owners, receive invites to IRL events and be the first-to-know about new offerings.

PAYMENT PLAN

$310 p/wk - 4 wks

  • ✽ How to create customer profiles so that you know your audience inside-out

    ✽ How to analyse target customer online activity and algorithms

    ✽ How to analyse target customer offline activity

  • You’ll learn how to navigate the algorithm and get in front of your target community via:

    ✽ Custom content columns

    ✽ Stackable content hacks that are easy to stay consistent with

    ✽ Understanding of what content sparks community engagement

  • Hosting Events 101. You’ll learn how to bring your brand to life through:

    ✽ Emotive event concepting + ‘ Core Feeling’ identification

    ✽ Considered run of shows

    ✽ Cost effective custom styling hacks

    ✽ “Free to Run” Community Events

  • You’ll learn how to leverage established communities to fast-track your own via:

    ✽ Clarity on partnership ideation - how to go beyond the ‘giveaway’ concept

    ✽ Guide to identifying value-aligned creators and brands to partner with

    ✽ Outreach templates

    ✽ Partnership contract templates

  • ✽ Lifelong access to Sweep’s closed community - a place to network with other business owners, receive invites to IRL events and be the first-to-know about new offerings.

Word on the street…

  • "I worked with Daisy on building an influencer program for Microsoft Australia. She is the ultimate connector between influential creatives + brands; understanding what the value exchange needs to be. She has built strong, long-lasting authentic connections for Microsoft using her unique broad skill set ranging from experiential to content creation."

    Broc, Microsoft

  • "Daisy is the perfect balance of creative, strategist and detailed implementer. A one-of-a-kind operator that has a unique ability to adapt to the ever-changing role a marketing communications practitioner needs to play in our dynamic world."

    Raffaele, Comms Manager

  • "I have worked with Daisy for a couple of years now. There is no person who knows and leverages what they do like Daisy, an incredible strategist and able to implement. One of the best I have ever met"

    David, Angel Investor

  • "I've always wanted to start my own business after years of working as a chef. Daisy gave me the confidence to get clear on my service offering and how to find the people I actually wanted as clients. I've been posting on socials for years but I'm finally seeing results!"

    Bronte, Private Chef

Your Teacher.

Your Teacher.

Meet Daisy, a creative consultant to some of Australia’s leading marketing agencies and global brands - breathing life into brands looking to reshape audience perception and create a more meaningful relationship with their consumers. She’s worked with brands like Microsoft, Amazon, Wella, Covergirl and with many up-and-coming service providers.

Enter Sweep - a studio here to deliver the solution for brands and service providers craving a buzzing community and devoted customer base. Sweep is the culmination of a career dedicated to championing creativity, fostering community engagement and crafting experiences that people can’t help but get swept up in.

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Creating communities that leave you comments like…

This Course Is For Service Providers Like…

Artists Wanting to Sell Their Work

Private Chefs Looking to Book New Clients

Florists Trying to Stand Out In Their Industry

Content Creators Ready To Monetise Their Platform

FAQs

  • If you’re in a position where you are selling a service or are already selling a service and want to build your presence and find more clients - this course is for you.

    We also have worked with influencers and content creators that are looking to build their personal brand communities to increase their following so if you’re not quite selling a product or service just yet - this is a perfect place to start and prime your audience.

  • This is a done-with-you 4 week course. Building communities takes time but this course is a fast-track way to make sure you’re not screaming into the void for too long!

  • When you pay in full, you’ll have access to 2 x 30 minute accountability calls to make sure you’re implementing correctly.

    If you need a little extra support, book in for additional 1:1 consultations so Daisy can act as part of your team’s monthly planning or provide a fresh perspective on how to prepare your community for a new product launch.

  • Absolutely. We offer a premium service where we design your unique community building strategy end to end for you. Prices start from $3,550.

  • The the live workshops will be structured around your schedule to ensure you can attend.

    All sessions and associated materials will be recorded and sent out after class. You’ll have indefinite access to these classes so you can revisit them at a time that suits you best.

  • Our course falls under career-enrichment so if you’re currently working at an agency or an industry that would benefit, we have a template we can send you to request your company overs some (or all) of the costs!

    This course is also tax deductable as a business expense.

    If you are a First Nations business owner, please get in touch as we have limited quarterly pro-bono courses available for you.

Any More Questions?

If you’re ready to build your community but still feeling a little unsure - please get in touch below and we’ll be in touch within 48 hours to answer any and all your burning questions.